Roofing field guide

Roofing marketing. Make the next move local.

Bring your field prospecting into focus with hail maps, recommended work areas, and canvassing on iPhone. Then give every other marketing channel a clear role in the same territory.

Download on the App Store

7-day free trial in the iPhone app. No card required to start.

For iPhone. Android coming soon.

View this storm in the web app →
A recommended roofing prospecting area in Overview for iPhone
Actual iPhone app
Channels 7 Each does a different job
Demand capture Local search Meets active homeowner intent
Territory motion Field + mail Work the ground you selected
Time-sensitive Storm response Radar sets inspection priority

Overview for iPhone

Know where to go next.

Hail maps, recommended places to prospect, and canvassing in one app.

  1. 01

    See the hail

    See storm footprints and radar-estimated hail size over the streets you could work.

  2. 02

    Pick your area

    Open your recommendations, compare the areas, and choose your next place to prospect.

  3. 03

    Go canvass

    Get directions, start your session, and keep a record of the doors you work.

Our proprietary Prospecting Score brings promising areas into focus. In the app, Quests turn recommendations, follow-ups, and unfinished work into a clear next move.

Download on the App Store

7-day free trial in the iPhone app. No card required to start.

For iPhone. Android coming soon.

Recommended prospecting areas and their Prospecting Scores in Overview for iPhone
Actual iPhone app

Channel field guide

Seven channels. Seven different jobs.

Each channel does a different job. Do not treat them as interchangeable lead sources.
01

Google Business Profile and local SEO

The foundation. A complete, review-rich profile and a fast local site catch homeowners who are already searching for a roofer. It compounds slowly, and it keeps working between storms.

02

Google Local Services Ads

High-intent placement at the top of local results. Good for catching active demand, but the auction puts you beside every other qualified roofer in the market.

03

Referrals and reviews

Trust arrives before the first call. Make the review and referral ask part of every closeout, and remember that referrals alone rarely fill a calendar on demand.

04

Door-knocking and canvassing

The direct way to work a neighborhood when you have a specific reason to be there. Territory selection decides whether reps have relevant conversations or burn daylight.

05

Facebook and Instagram ads

Useful for retargeting, local awareness, and staying visible while a neighborhood weighs its options. Treat it as support for the field motion, not a substitute for one.

06

Direct mail

A physical second touch that can cover every selected address. Geography is the difference between a focused follow-up and a blanket drop.

07

Storm-response outreach

The most time-sensitive play. Open the storm date on the hail map to decide where to inspect first, draw the territory the team can cover, and run calls, canvassing, and mail on the same ground.

Storm-response outreach

The storm creates urgency. The territory creates focus.

Radar can show where the strongest hail moved through. It cannot tell you which roof was damaged. Use the hail map to decide where to inspect first, draw only the ground the team can cover, then run calls, canvassing, and mail on those addresses. An inspection confirms damage at a property.

Moves for this week

Turn the channel plan into field behavior.

Five changes that make a cleaner handoff from attention to inspection.
Review loop This week

Ask while the job is still fresh.

Text the review link when the final walkthrough ends, then make the request part of every closeout checklist.

Jobsite This week

Work the street that can already see your crew.

Yard signs, door hangers, and neighbor conversations while the project itself is visible proof of work.

Storm response This week

Organize the response before canvassing.

Open the storm date on the hail map, choose the blocks the team can cover, and keep any property-level claim behind an inspection.

Retargeting This week

Stay visible through the decision window.

Support the neighborhoods already in your field plan with useful proof, reviews, and one clear next step.

Sales handoff This week

Make the next step the same everywhere.

Ads, mail, calls, and doors should all lead to one named action: book the inspection.

Overview Pro · iPhone + web

One app for your prospecting day.

The hail map, your next recommended area, and the tools to work it. Start on your own; the same subscription also includes access for up to 4 team members.

  • Hail maps, storm history, and live radar
  • Recommended prospecting areas and Quests
  • Canvassing, navigation, and visit tracking
  • Door notes, photos, and follow-up history
  • Territory alerts and personal progress

Monthly subscription · US App Store

$149.99/ month

Try the app for 7 days. Choose whether to subscribe when your trial ends.

Download on the App Store

7-day free trial in the iPhone app. No card required to start.

For iPhone. Android coming soon.

200 addresses during the trial; 5,000 new addresses per user each month on Pro. Homeowner contacts ($0.21 each) and postcards ($0.75 each) are optional additional purchases.

Paid subscriptions renew monthly. Manage or cancel your App Store subscription in your Apple Account settings.

See all pricing and trial details →

Take your next area into the field.

See the hail, review your recommendations, and canvass with Overview on iPhone.

Download on the App Store

7-day free trial in the iPhone app. No card required to start.

For iPhone. Android coming soon.

Radar tells you where to look. Only an inspection confirms damage at an address. Hail data is aggregated from public storm reporting and radar products; estimates are approximate. Contact availability varies by address.