Field notes. From the map and the doors.
What we're learning from the hail map, the doors it points at, and the roofers who work both.
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For iPhone. Android coming soon.
Latest
Every post, newest first.
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· Hail ReportHail Report: Top 50 US Cities Hit by Hail This Month (July 2026)
Hail fell in 6,102 US cities across 46 states in July 2026. Here are the 50 hit hardest, ranked by the number of homes inside each city's hail footprint — plus where the four-inch stones landed.
The Overview Team -
· DataTCPA & DNC Compliant Calling Data: What Outbound Teams Need to Know
A plain-English primer on TCPA and Do-Not-Call compliance for outbound call centers: the rules that matter and what sourcing compliant, scrubbed calling data looks like.
The Overview Team -
· BusinessHow to Grow a Roofing Company: Scaling Past the Owner-Operator Ceiling
How to grow a roofing company past yourself: building crews and systems, stabilizing lead flow, protecting margin, and scaling without the wheels coming off.
The Overview Team -
· BusinessHow to Start a Roofing Company: The Complete Startup Guide
A step-by-step guide to starting a roofing company: licensing, insurance, tools, pricing, and how to land your first jobs before the money runs out.
The Overview Team -
· SalesRoofing Sales Techniques That Close (and How to Handle Objections)
Field-tested roofing sales techniques: building trust fast, running the roof inspection, framing insurance jobs, and handling the objections that kill deals.
The Overview Team -
· MarketingFacebook Ads for Roofers: A Practical Guide to Meta Marketing
How roofing companies actually run Facebook and Instagram ads that book jobs: targeting, creative, budgets, lead forms, and the storm-response angle most roofers miss.
The Overview Team -
· MarketingHow to Market a Roofing Company: A Practical Playbook
A step-by-step marketing playbook for roofing companies: brand basics, the channels that actually book jobs, and how to turn storms into a pipeline you control.
The Overview Team -
· Lead GenerationDoor-Knocking for Roofers: How to Canvass (and Call) High-Probability Streets
Door-knocking still out-converts almost every roofing channel, and the roofers winning now call the same streets they knock. A tactical playbook for picking high-probability streets, working them by phone and at the door, and turning both into deals.
The Overview Team -
· Lead GenerationShared vs. Exclusive Roofing Leads: The Third Option Nobody Mentions
Shared roofing leads are cheap but you race four other contractors to the phone. Exclusive leads cost more but close better. Here's the real cost-per-job math, plus a third option most articles skip.
The Overview Team -
· Lead GenerationBuy Roofing Leads: The Providers Compared (and a Cheaper Alternative)
An honest comparison of where roofers buy leads (shared marketplaces, exclusive sellers, appointment-setters, agencies), what each really costs, and a cheaper alternative most guides leave out.
The Overview Team -
· Lead GenerationThe Roofer's Guide to Storm & Hail Lead Generation
A roofer's field guide to turning a hailstorm into a full pipeline: reading the storm footprint, finding the homes that were actually hit, and reaching them before the leads get resold.
The Overview Team -
· Lead GenerationHow to Get Roofing Leads: 7 Channels That Actually Work
A roofer's honest guide to getting more roofing leads: what buying leads, Google, SEO, referrals, and geo-targeted canvassing really cost, and when each one wins.
The Overview Team
Overview Pro · iPhone + web
One app for your prospecting day.
The hail map, your next recommended area, and the tools to work it. Start on your own; the same subscription also includes access for up to 4 team members.
- Hail maps, storm history, and live radar
- Recommended prospecting areas and Quests
- Canvassing, navigation, and visit tracking
- Door notes, photos, and follow-up history
- Territory alerts and personal progress
Monthly subscription · US App Store
$149.99/ month
Try the app for 7 days. Choose whether to subscribe when your trial ends.
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For iPhone. Android coming soon.
200 addresses during the trial; 5,000 new addresses per user each month on Pro. Homeowner contacts ($0.21 each) and postcards ($0.75 each) are optional additional purchases.
Paid subscriptions renew monthly. Manage or cancel your App Store subscription in your Apple Account settings.
See all pricing and trial details →Take your next area into the field.
See the hail, review your recommendations, and canvass with Overview on iPhone.
7-day free trial in the iPhone app. No card required to start.
For iPhone. Android coming soon.