Draw
The swath, a subdivision, or one street.
Open the storm date, read both radar surfaces, and draw around the ground your crew can actually cover this week.
Industries / Roofing
Roofing leads start on the hail map.
Every storm date, both radar surfaces, the NWS reports. Draw the swath and the homes inside become the canvass sheet, the call list, and the postcard drop.
7-day free trial · cancel at any time
Storm response
Operating logic Signal → streets Radar prioritizes inspection
Selection Any shape Block, route, market, or swath
Platform $150/mo Published base subscription
Per contact $0.21 Addresses included
Outbound CSV + mail Two channels from the same group
Draw. Get. Send.
What roofing teams draw, get, and send.
The map decides where. The records make that ground workable. The export puts it in someone's hands.
Get
Every home inside the line.
Overview returns the addresses inside your boundary. Add resident names and phone numbers when you want a callable list.
Send
Knock, call, and mail the same list.
Export a CSV for the phone room and the canvass sheet, and send postcards to the same addresses so the second touch lands the same week.
The problem
Knocking a whole zip code is slow, and bought leads are shared.
After a storm the clock starts. Canvassing block by block burns days, purchased lists arrive stale and full of disconnects, and a $15–$40 shared lead has already been sold to three other crews. You do not need more leads. You need the right addresses, right now, and a way to reach them.
Worked example
One territory, priced out.
Sample data. Your counts depend on the area you draw and contact availability inside it.
What was drawn
A 2.1 sq mi swath on the east side of a metro, drawn the morning after a 1.75″ storm date.
The crew canvassed the swath over four days with the call list running alongside. One signed re-roof covers the whole pull many times over.
Readings Sample data
- Addresses inside
- 1,284
- Contacts matched
- 1,013
- Data cost
- ≈ $213
- Postcards
- 1,284 × $0.75
Data cost = matched contacts × $0.21; addresses are included. Platform $150/mo billed separately.
The product
The product
The whole thing, start to finish
Four screens. This is the real interface, rebuilt here with sample data.
Outreach
One area drawn. Two ways to reach it.
Overview doesn't stop at handing you a list. Mail goes out from the same screen you drew on, and the callable records export right beside it.
Mail it Every address you drew
Send a postcard without leaving Overview
- Upload a front and back, pick the area, send. No print broker, no mail house, no minimum drop.
- One postcard per address — never duplicate cards to the same house because three people live there.
- Addressed to the resident when we found one, and to “Current Resident” when we didn’t. Nothing in the area gets skipped.
- Every card reports its own status, so you can see what landed and what came back.
Delivered In transit Returned
Work it The addresses with a resident match
Feed your phone room the same afternoon
- Export a CSV with resident name, phone, full address, and a Do Not Call flag on every number.
- Every number shows the date it was last confirmed, so your team works the freshest ones first.
- Drops straight into a dialer or CRM. Nothing to reformat, no broker fulfillment queue.
- Not every address returns a person — the call list is a subset of the area you drew, and you only pay for the ones that return a person.
DNC flagged Last confirmed 2026-07-02
Most teams run both: mail the whole area to drive inbound calls, then work the matched numbers while the mail is landing.
The export
What you actually get
Every pull comes out as a CSV with these nine columns. This is the real header row, not a cleaned-up sample.
roofing-territory.csv
9 columns · one row per phone
| name | is_dnc | phone | street_1 | street_2 | city | state | zip | phone_last_seen |
|---|---|---|---|---|---|---|---|---|
| James Brown | true | (469) 555-0177 | 1428 Seed St | B | Plano | TX | 75023 | 2026-05-30 |
| James Brown | false | (469) 555-0402 | 1428 Seed St | B | Plano | TX | 75023 | 2026-02-11 |
| Dana Brown | false | (972) 555-0148 | 1428 Seed St | B | Plano | TX | 75023 | 2026-06-18 |
| Marcus Smith | false | (972) 555-0203 | 1428 Seed St | B | Plano | TX | 75023 | 2024-08-22 |
- name
- Resident first + last name
- is_dnc
- true / false — on the Do Not Call registry
- phone
- Phone number
- street_1
- Street address
- street_2
- Unit / apt, when there is one
- city
- City
- state
- State
- zip
- ZIP
- phone_last_seen
- When this number was last confirmed
- One row per phone number. If a home has three numbers on file, that address appears three times.
- Addresses with no resident match are left out — and never charged. Match rates vary by area, so you're only charged for the addresses that came back with someone. You still hold every address in the area you drew, so you can mail all of them — the CSV is the callable subset.
- No email addresses. Overview doesn't source email. If email is what you need, we're not the right tool.
The workflow
Target. Draw. Reach.
Three decisions between a market and a working list.
Open the storm date on the hail map and pick the neighborhoods you want to inspect first.
Draw the exact area: a hail swath, a subdivision, or a single street. You decide how tight the targeting is.
Export names, phones, and addresses, or send postcards to every home inside the boundary.
Keep reading
Go deeper into roofing.
Guides and market pages for this vertical.
01
Roofing leads by state
Storm-targeted homeowner data for every state Overview tracks.
Open → 02Roofing marketing guide
What each channel does, and how to run them on one territory.
Open → 03Roofing sales playbook
The route from first conversation to inspection to a follow-up with a date on it.
Open →Roofing questions
Three things people ask before they draw.
Straight answers, including what Overview does not do.
Does Overview tell me which roofs are damaged?
No. Radar and estimated hail size tell you where to inspect first. Damage at a specific property is confirmed by an inspection, never by the map.
How fresh is the storm data?
The map in the app is live: radar as it comes in, NWS reports as they are filed. The public city pages under /hail/ rebuild nightly with the previous convective day and show every recorded storm date for a locality.
Can I work a neighborhood that was not hit by hail?
Yes. The hail layer is optional. Draw any area, from a jobsite street to a whole subdivision, and pull the homes inside it.
One plan · $150/mo · 4 seats
The whole hail map. The list underneath it. One price.
The map shows where it hailed; the same map hands you who lives there. Both radar surfaces, every storm date, and a list for any footprint you draw.
The plan
$150/mo
- Seats
- 4 included
- Addresses
- Included
- Per contact
- $0.21
- Postcard
- $0.75
No annual contract. No minimums. Cancel at any time from inside the app.
What you get
- 01
The live hail map
NEXRAD signatures and radar-estimated size for every storm date, NWS spotter reports pinned, replay any past day. Live radar in the app.
- 02
Every address in the shape you draw
Included with the plan. Draw the swath, a subdivision, or one street and every address inside it appears — no per-address charge, no minimum area.
- 03
Names and phone numbers for every address
$0.21 each, with a last-confirmed date and a Do Not Call flag on every number. You only pay where a contact matches.
- 04
Postcards from the map, or the CSV
$0.75 a card, print and postage included, delivery tracked. Or export the list for your dialer or CRM.
Built from NOAA NEXRAD radar signatures and MESH radar-estimated hail size, with NWS/SPC spotter reports pinned. Live radar in the app; these pages rebuild nightly for every convective day.
Start
7 days free. Cancel at any time.
$150/mo for the map and four seats · every address in your shape included · $0.21 a contact · 7-day free trial, cancel at any time. See pricing
Radar tells you where to look. Only an inspection confirms damage at an address.
Draw the swath before another crew does.
Open the storm date, draw the neighborhoods that got hit, and pull the homeowners inside. Then knock, call, and mail the same list.
Open the live hail map → Start free trial
$150/mo for the map and four seats · every address in your shape included · $0.21 a contact · 7-day free trial, cancel at any time. See pricing
Radar tells you where to look. Only an inspection confirms damage at an address. Contact availability varies by address. Overview returns the addresses inside the area you draw and adds contact records where a match exists; it does not confirm property condition, suitability, or intent.