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Precision outbound for home services businesses

Outbound reach,
inbound precision.

Overview gives you the precision targeting enterprise sales teams have had for years — block-level data, highly accurate contact information, priced per record.
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About $0.25 per address, contact info included — vs. $15–$40 per shared lead. Pay only for what you pull.

MAIN ST OAK AVE ELM DR SELECTED AREA N 500 FT ADDRESSES 14 142 OAK AVE 2 M. RIVERA (555) 214-3017 J. RIVERA (555) 446-0812 128 ELM DR 1 D. CHEN (555) 789-2345 96 MAIN ST 1 S. NOVAK (555) 903-1864
How it works

Draw an area. Reach everyone in it.

No data science, no list broker, no six-week onboarding. Four steps, and you control where the line goes.

  1. 01 Draw

    Outline the ground you want

    A cul-de-sac, a hail swath, a single house, a whole metro. Freehand polygon or snap to a hex grid — whatever shape the job actually is.

    Any shape, any size
    no minimum area
  2. 02 Fill

    Every address inside it appears

    Overview estimates how many addresses sit inside your outline from real building footprints, so you know the size and cost before you commit. When the real addresses come back, the charge is trued up to match — refunded if the estimate ran high.

    ~1,284 addresses
    an estimate up front, settled to the real count
  3. 03 Match

    Residents and phone numbers fill in

    Names and phone numbers attach wherever we find a match, each dated to when it was last confirmed and flagged if it's on the Do Not Call registry. Not every address returns a resident — the ones that come back empty are refunded, so you never pay for a blank.

    Name + phone
    charged only where a resident is found
  4. 04 Reach

    Mail them, call them, or both

    Send a postcard to every address from inside Overview, or export the matched records for your phone room. The area you drew is yours to work either way.

    1,284 postcards + a call list
    mailed from Overview, exported for your dialer
1,284 is an example. Your count depends on where you draw.
The product

The whole thing, start to finish

Keep scrolling. This is the real interface, rebuilt here with sample data.

01 Draw

Outline the area

Trace the storm footprint or the streets you want. The estimated address count updates as you draw — before you've bought anything.

Static illustration of the Overview app's territory map: the drawing toolbar, layer controls, hail-events panel and live address estimate. The controls shown are not interactive and the map surface is a stylised stand-in, not live map data.
Create Group 1,284
Hail events 4
  • 06-09-2026 20 events 2.75"
  • 05-14-2026 12 events 1.75"
  • 04-28-2026 31 events 1.25"
  • 03-30-2026 8 events 1"
Max hail 0.75–1.25″ 1.5–1.75″ 2.0–2.25″ 2.5″+
02 Price

See the cost before you commit

One flat rate per address, drawn against your balance. Nothing is charged until you confirm this screen, and any address that comes back without a resident is refunded.

Static illustration of the Overview app's enrichment step. The controls shown are not interactive.

Enrichment

Enrich your data

1,284 × $0.21
$269.64
Estimated cost
$269.64
Balance
$613.25
03 Match

The residents behind each address

Now you have the list. Open any address to see everyone on file, best match first, with each number's last-confirmed date and a DNC flag if it's on the registry.

Address Plano, TX 75023
  • 1416 Seed St 2 contacts
  • 1420 Seed St 1 contact
    Storm response 2 days ago Delivered
  • 1424 Seed St 4 contacts
  • Selected. 1428 Seed St 3 contacts
    Storm response 2 days ago In transit
  • 1432 Seed St No records found
  • 1436 Seed St 2 contacts
  • 1440 Seed St Unenriched
  • 1444 Seed St 1 contact
Showing 1-8 of 1,284
Address
1428 Seed St

Plano, TX 75023

3 contacts
01

Contacts

James Brown
Best match
Best match number (469) 555-0177 DNC
May 30, 2026
Secondary number (469) 555-0402
Feb 11, 2026
Dana Brown
Secondary
Best match number (972) 555-0148
Jun 18, 2026
Marcus Smith
Outdated
Outdated number (972) 555-0203
Aug 22, 2024
04 Reach

Mail it or work it

Send one postcard per address without leaving Overview and watch each card's delivery status, or export the matched records for the phone room.

Mailer
Storm response — Seed St
Total
1,284
Delivered
902
In transit
340
Pending
42
2.75″ hail · Jun 9
Your street took
hail damage.

Free roof inspection for homes on Seed St. Most insurers give you a limited window to file.

NORTHSTAR ROOFING
Lic. TX-114293 · Plano
(972) 555-0100
01

Recipients

  • 1416 Seed St
    Alan Reyes · 2 days ago
    Delivered
  • 1420 Seed St
    Karen Delgado · 2 days ago
    Delivered
  • 1428 Seed St
    James Brown · 2 days ago
    In transit
  • 1432 Seed St
    Current Resident
    Pending

Addresses with no resident match still get a card, addressed to “Current Resident” — nothing in the area is skipped.

Rebuilt from the product interface with sample data. Names, numbers, and storm dates are illustrative.
Outreach

One area drawn. Two ways to reach it.

Overview doesn't stop at handing you a list. Mail goes out from the same screen you drew on, and the callable records export right beside it.

Mail it Every address you drew

Send a postcard without leaving Overview

  • Upload a front and back, pick the area, send. No print broker, no mail house, no minimum drop.
  • One postcard per address — never duplicate cards to the same house because three people live there.
  • Addressed to the resident when we found one, and to “Current Resident” when we didn’t. Nothing in the area gets skipped.
  • Every card reports its own status, so you can see what landed and what came back.
Delivered In transit Returned
Work it The addresses with a resident match

Feed your phone room the same afternoon

  • Export a CSV with resident name, phone, full address, and a Do Not Call flag on every number.
  • Every number shows the date it was last confirmed, so your team works the freshest ones first.
  • Drops straight into a dialer or CRM. Nothing to reformat, no broker fulfillment queue.
  • Not every address returns a person — the call list is a subset of the area you drew, and addresses that come back empty are refunded.
DNC flagged Last confirmed 2026-07-02

Most teams run both: mail the whole area to drive inbound calls, then work the matched numbers while the mail is landing.

Who it’s for

Built for businesses that compete by geography

Pick your trade. The map is the same — what you do with the list is not.

Choose your industry
ROI worksheet

Run the math on your market.

Set your volume, your average deal, and how often you close. We'll show what a month of Overview costs — and what it returns.

250 25,000

Your average revenue per closed job or customer.

Cold outbound campaigns commonly land between 0.5% and 2%.

Monthly cost
Est. closed jobs / mo
Estimated return on spend
Start free trial

Estimates from your inputs, not a guarantee. Cost = subscription plus per-address records on the cheapest tier for your volume — every contact included.

Why we built this

We ran marketing for a roofing company. We know what it costs to guess.

We spent years watching good budget disappear into the wrong zip codes, the wrong neighborhoods, the wrong doors. The precision tools we needed existed — for enterprise B2B teams. Not for us.

We built Overview because any business that competes by geography deserves the same intelligence enterprise sales teams have always had. Not a watered-down version — the real thing, priced and built for a local business, not a data team.

~$0.25
Per address vs. $15–$40 per shared lead
3–5×
Conversion lift reported by customers switching from broad to hyperlocal campaigns
Minutes
Draw a boundary, get a callable list — no order form, no waiting on a rep
< 1 job
One average closed job covers the cost of 1,000+ highly accurate contact records

Every feature answers one question.

Will it help you reach the right person faster, for less than you're spending today? If not, it doesn't ship.

Map-based boundary drawing

Draw any shape — neighborhood, block, radius, custom polygon — and build a targeted list in minutes. One address or an entire market.

Storm & hail layers

See where damage hit, then draw your boundary around exactly those homes — and get there before competitors move into the same neighborhoods.

Highly accurate contact information

Homeowner name, phone, and mailing address, fresh at the time you pull them. No list-broker markup — pay only for what you use.

CRM integrations

In development
Push lists directly into your existing sales or campaign workflow. No manual exports or re-keying between tools.

Usage-based pricing

Pay per record. No minimums, no annual contracts. Run one campaign or a hundred — you only pay for the records you actually pull.

Point-level resolution

Target a single property or an entire metro. No minimum area, no forced scale — the resolution matches your strategy, not the platform's limitations.

Your next customer is three blocks away.